Module 1: Introduction to Social Media Marketing

• Lesson 1: The Role of Social Media in Marketing
• Lesson 2: Social Media Platforms Overview
• Lesson 3: Social Media Trends and Statistics

Module 2: Social Media Strategy and Planning

• Lesson 1: Developing a Social Media Strategy
• Lesson 2: Content Planning and Calendar
• Lesson 3: Audience Engagement Strategies

Module 3: Social Media Advertising

• Lesson 1: Paid Social Advertising Options
• Lesson 2: Ad Campaign Setup and Budgeting
• Lesson 3: Ad Creatives and A/B Testing

Module 4: Social Media Analytics and Measurement

• Lesson 1: Social Media Metrics and KPIs
• Lesson 2: Tracking and Reporting Tools
• Lesson 3: Data-Driven Decision-Making

Module 5: Influencer Marketing

• Lesson 1: Influencer Identification and Outreach
• Lesson 2: Influencer Campaign Management
• Lesson 3: Measuring Influencer ROI

Module 6: Social Media Crisis Management

• Lesson 1: Handling Social Media Crises
• Lesson 2: Reputation Management Strategies
• Lesson 3: Case Studies and Best Practices

Module 7: Social Media Trends and Emerging Platforms

• Lesson 1: Emerging Social Media Trends
• Lesson 2: New Social Media Platforms
• Lesson 3: Future of Social Media Marketing

Module 8: Final Project and Certification