Search Marketing & Demand Generation

Course Description

“Search Marketing & Demand Generation Fundamentals” is a comprehensive course offered by the Marketing Academy, designed to teach the essentials of driving demand and capturing intent through search marketing. This course encompasses strategies for both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising, offering a dual approach to generating traffic and leads. Participants will gain insights into keyword research, content alignment, ad creation, bid management, and conversion optimization to effectively generate demand and maximize search marketing ROI.

What You’ll Learn From This Course

• Building and executing a search marketing strategy.
• Techniques for effective keyword research and content optimization.
• Crafting and managing PPC campaigns for various search platforms.
• Conversion optimization strategies to transform traffic into leads and sales.

Certification

Graduates of the course will receive a “Certified Search Marketing Professional” certificate from the Marketing Academy, attesting to your expertise in search marketing and demand generation strategies.