Search Engine Optimization (SEO) Curriculum
Module 1: Introduction to SEO
- Lesson 1: What Is SEO and Why Is It Important?
- Lesson 2: Evolution of Search Engines
- Lesson 3: SEO vs. SEM
Module 2: Keyword Research and Analysis
- Lesson 1: Understanding Keywords
- Lesson 2: Keyword Research Tools and Techniques
- Lesson 3: Long-Tail Keywords and User Intent
Module 3: On-Page SEO Optimization
- Lesson 1: On-Page Ranking Factors
- Lesson 2: Title Tags, Meta Descriptions, and Headings
- Lesson 3: Image Optimization and Alt Tags
Module 4: Technical SEO
- Lesson 1: Website Structure and Navigation
- Lesson 2: XML Sitemaps and Robots.txt
- Lesson 3: Mobile Optimization and AMP
Module 5: Off-Page SEO and Link Building
- Lesson 1: Importance of Backlinks
- Lesson 2: Link Building Strategies
- Lesson 3: Monitoring Backlink Quality
Module 6: Content Optimization and SEO
- Lesson 1: Creating SEO-Friendly Content
- Lesson 2: Content Length and Quality
- Lesson 3: Schema Markup and Rich Snippets
Module 7: Local SEO
- Lesson 1: Local SEO Fundamentals
- Lesson 2: Google My Business Optimization
- Lesson 3: Online Reviews and Reputation Management
Module 8: SEO Analytics and Performance Measurement
- Lesson 1: Tracking SEO Metrics
- Lesson 2: Google Analytics for SEO
- Lesson 3: SEO Audits and Reporting
Module 9: SEO Tools and Resources
- Lesson 1: SEO Tools Overview
- Lesson 2: SEO Communities and Forums
- Lesson 3: Keeping Up with SEO Updates
Module 10: Advanced SEO Techniques
- Lesson 1: International SEO and Multilingual SEO
- Lesson 2: Voice Search Optimization
- Lesson 3: SEO for E-commerce Websites
Module 11: SEO Strategy and Planning
- Lesson 1: Developing an SEO Strategy
- Lesson 2: Budgeting and Resource Allocation
- Lesson 3: Creating an SEO Roadmap
Module 12: Final SEO Project and Certification