Module 1: Introduction to Paid Marketing

• Lesson 1: Paid Marketing Channels Overview
• Lesson 2: Setting Paid Marketing Goals
• Lesson 3: Budgeting and ROI Expectations

Module 2: Pay-Per-Click (PPC) Advertising

• Lesson 1: Google Ads and Bing Ads Basics
• Lesson 2: Ad Copywriting and Quality Score
• Lesson 3: Bidding Strategies and Optimization

Module 3: Social Media Advertising

• Lesson 1: Facebook and Instagram Advertising
• Lesson 2: Twitter Ads and LinkedIn Advertising
• Lesson 3: Ad Targeting and Creative Optimization

Module 4: Display and Video Advertising

• Lesson 1: Display Advertising Strategies
• Lesson 2: Video Advertising Platforms
• Lesson 3: Ad Creative and Campaign Setup

Module 5: Affiliate Marketing

• Lesson 1: Affiliate Marketing Basics
• Lesson 2: Affiliate Program Setup
• Lesson 3: Affiliate Management and Compliance

Module 6: Paid Marketing Analytics and Reporting

• Lesson 1: Tracking Paid Campaign Metrics
• Lesson 2: Conversion Tracking and Attribution
• Lesson 3: ROI Analysis and Reporting Tools

Module 7: Advanced Paid Marketing Strategies

• Lesson 1: Remarketing and Retargeting
• Lesson 2: Programmatic Advertising
• Lesson 3: Cross-Channel Paid Marketing

Module 8: Final Project and Certification