Introduction to Digital Marketing Curriculum
Module 1: Digital Marketing Fundamentals
- Lesson 1: What Is Digital Marketing?
- Lesson 2: The Digital Marketing Landscape
- Lesson 3: Why Digital Marketing Matters
Module 2: Key Digital Marketing Channels
- Lesson 1: Overview of Digital Marketing Channels
- Lesson 2: Websites and Landing Pages
- Lesson 3: Email Marketing Basics
Module 3: Social Media and Content Marketing
- Lesson 1: Social Media Marketing
- Lesson 2: Content Marketing Strategies
- Lesson 3: Blogging and Content Creation
Module 4: Search Engine Optimization (SEO) Basics
- Lesson 1: Introduction to SEO
- Lesson 2: On-Page and Off-Page SEO
- Lesson 3: SEO Best Practices
Module 5: Paid Advertising and PPC
- Lesson 1: Introduction to Paid Advertising
- Lesson 2: Google Ads and PPC Campaigns
- Lesson 3: Budgeting and Ad Management
Module 6: Digital Marketing Analytics
- Lesson 1: Understanding Digital Marketing Metrics
- Lesson 2: Google Analytics Overview
- Lesson 3: Measuring ROI and Performance
Module 7: Final Project and Certification