Module 1: Introduction to Event Marketing

• Lesson 1: Understanding Event Marketing
• Lesson 2: Types of Events and Objectives
• Lesson 3: Event Marketing vs. Traditional Marketing

Module 2: Event Planning and Strategy

• Lesson 1: Event Planning Process
• Lesson 2: Setting Event Goals and Budget
• Lesson 3: Venue Selection and Logistics

Module 3: Promotion and Outreach

• Lesson 1: Pre-Event Marketing Strategies
• Lesson 2: Social Media Promotion
• Lesson 3: Email Campaigns and Invitations

Module 4: Event Execution and Management

• Lesson 1: On-Site Event Management
• Lesson 2: Engaging Attendees
• Lesson 3: Handling Unexpected Situations

Module 5: Post-Event Analysis and Follow-Up

• Lesson 1: Collecting and Analyzing Event Data
• Lesson 2: Post-Event Surveys and Feedback
• Lesson 3: Nurturing Event Leads

Module 6: Event Technology and Tools

• Lesson 1: Event Management Software
• Lesson 2: Virtual and Hybrid Event Solutions
• Lesson 3: Event App Integration

Module 7: Final Event Project and Certification