Module 1: Introduction to Email Marketing

• Lesson 1: The Power of Email Marketing
• Lesson 2: Building an Email List
• Lesson 3: Email Marketing vs. Spam

Module 2: Email Campaign Planning

• Lesson 1: Setting Email Marketing Goals
• Lesson 2: Segmentation and Personalization
• Lesson 3: Creating Effective Email Content

Module 3: Email Automation

• Lesson 1: Automating Email Workflows
• Lesson 2: Drip Campaigns and Sequences
• Lesson 3: A/B Testing for Email

Module 4: Deliverability and Compliance

• Lesson 1: Email Deliverability Best Practices
• Lesson 2: CAN-SPAM Act and GDPR Compliance
• Lesson 3: Handling Bounces and Unsubscribes

Module 5: Email Analytics and Optimization

• Lesson 1: Tracking Email Metrics
• Lesson 2: Email Analytics Tools
• Lesson 3: Optimizing Email Campaigns

Module 6: Advanced Email Marketing Strategies

• Lesson 1: Retargeting and Remarketing
• Lesson 2: Email for E-commerce
• Lesson 3: Email Marketing Trends

Module 7: Final Project and Certification