Module 1: Introduction to Display & Video Advertising

• Lesson 1: Display vs. Video Advertising
• Lesson 2: Understanding Ad Formats
• Lesson 3: Benefits and Challenges

Module 2: Ad Campaign Planning

• Lesson 1: Audience Targeting and Segmentation
• Lesson 2: Ad Creative and Design
• Lesson 3: Budgeting and Planning

Module 3: Display Advertising Platforms

• Lesson 1: Google Display Network (GDN)
• Lesson 2: Social Media Advertising
• Lesson 3: Programmatic Advertising

Module 4: Video Advertising Strategies

• Lesson 1: Video Ad Formats (In-Stream, Out-Stream, etc.)
• Lesson 2: YouTube Advertising
• Lesson 3: Video Ad Metrics

Module 5: Ad Campaign Optimization

• Lesson 1: Ad Scheduling and Frequency Capping
• Lesson 2: A/B Testing and Creative Optimization
• Lesson 3: Remarketing and Retargeting

Module 6: Performance Measurement and Analytics

• Lesson 1: Tracking Ad Campaign Metrics
• Lesson 2: Conversion Tracking
• Lesson 3: ROI Analysis

Module 7: Compliance and Best Practices

• Lesson 1: Ad Disclosure and Privacy Compliance
• Lesson 2: Ad Fraud Prevention
• Lesson 3: Ad Creative Guidelines

Module 8: Final Project and Certification