Display & Video Advertising

Course Description

“Display & Video Advertising: Engaging Audiences Visually” is an advanced course provided by the Marketing Academy, focusing on leveraging visual mediums to captivate and convert audiences. This course covers the strategic creation and placement of display ads and the production and marketing of compelling video content. Students will learn the intricacies of ad networks, targeting and retargeting, and the use of analytics to drive ad performance. The curriculum is designed to amplify storytelling through visuals and sound, ensuring messages resonate with viewers across digital spaces.

What You’ll Learn From This Course

• Foundations of crafting impactful display and video advertising campaigns.
• Techniques for audience targeting, segmentation, and engagement.
• Best practices for video content creation, from pre-production to distribution.
• Analyzing and optimizing campaigns for maximum ROI with data-driven insights.

Certification

Upon completion, students will be awarded a “Display & Video Advertising Specialist” certificate from the Marketing Academy, certifying your expertise in creating and managing effective visual advertising campaigns in the digital arena.