Module 1: Introduction to Digital Marketing Strategy

• Lesson 1: Understanding the Digital Marketing Landscape
• Lesson 2: The Importance of Strategy in Digital Marketing
• Lesson 3: Setting SMART Goals

Module 2: Market Research and Analysis

• Lesson 1: Identifying Your Target Audience
• Lesson 2: Competitor Analysis
• Lesson 3: SWOT Analysis for Digital Marketing

Module 3: Content Strategy and Creation

• Lesson 1: Content Marketing Fundamentals
• Lesson 2: Content Planning and Ideation
• Lesson 3: Content Creation and Optimization

Module 4: Social Media Strategy

• Lesson 1: Leveraging Social Media Platforms
• Lesson 2: Building a Social Media Content Calendar
• Lesson 3: Measuring Social Media ROI

Module 5: Paid Advertising and Budgeting

• Lesson 1: Understanding Paid Advertising Channels
• Lesson 2: Budgeting for Digital Advertising Campaigns
• Lesson 3: Ad Campaign Optimization

Module 6: Analytics and Performance Measurement

• Lesson 1: Key Metrics and KPIs
• Lesson 2: Google Analytics and Other Analytics Tools
• Lesson 3: A/B Testing and Conversion Optimization

Module 7: Digital Marketing Plan Development

• Lesson 1: Creating a Comprehensive Digital Marketing Plan
• Lesson 2: Execution and Monitoring
• Lesson 3: Continuous Improvement and Adaptation

Module 8: Final Project and Certification