Module 1: Introduction to Content Marketing

• Lesson 1: Content Marketing Basics
• Lesson 2: The Role of Content in Digital Marketing
• Lesson 3: Content Marketing vs. Traditional Advertising

Module 2: Content Strategy and Planning

• Lesson 1: Developing a Content Strategy
• Lesson 2: Audience Research and Persona Development
• Lesson 3: Editorial Calendar Creation

Module 3: Content Creation and Optimization

• Lesson 1: Types of Content (Blogs, Videos, Infographics, etc.)
• Lesson 2: Writing Compelling Content
• Lesson 3: SEO and Content Optimization

Module 4: Content Promotion and Distribution

• Lesson 1: Content Distribution Channels
• Lesson 2: Social Media Promotion
• Lesson 3: Email Marketing for Content

Module 5: Content Analytics and Performance Measurement

• Lesson 1: Tracking Content Metrics
• Lesson 2: Google Analytics for Content
• Lesson 3: Adjusting Your Content Strategy

Module 6: Content Marketing Campaigns

• Lesson 1: Planning and Launching Campaigns
• Lesson 2: Case Studies and Best Practices
• Lesson 3: Analyzing Campaign Results

Module 7: Final Project and Certification